Organic listings build trust with local customers, and all the best business relationships are built on trust. In this article, I want to consider SEO as a marketing tactic specifically for small businesses. I'll share everything we've learned from working on hundreds of small business SEO projects. My intention is to arm you, as a business owner, with the knowledge and power to make the right decisions when implementing an SEO strategy – whether you choose to do some of it yourself or the entire SEO work, employ an in-house SEO or outsource the work to an SEO agency. It is assumed that search engines and
SEO will play an important role in the future of your business. And the purpose of this article is to use my 20 years of SEO experience to help you make the best decisions possible when putting SEO to work for your small business. What is SEO? In 2017, that's one jewelry retouching service hell of a question. SEO market research? Keyword research? Does it build a perfectly optimized website? Is it writing? Is SEO content marketing via search engines? Build links and authority? Does SEO conversion rate optimization and analysis? Does SEO guarantee you to present a highly positive and credible image to potential customers? Is SEO usable and UX? Is mobile
SEO optimization? The answer to all of these questions is yes. And much more. SEO is a complex and layered discipline. There are different types of SEO and many factors that can influence your SEO. An experienced SEO consultant will help you identify the type of SEO that is important for your business. This will be influenced by the industry you are in, the geography you operate in, and your SEO strengths, weaknesses, opportunities, and threats. A helpful way to look at this is to think of a search engine as just a referral engine – a tool that provides the best answers to user questions.