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salma akter
30 de jul. de 2022
In Fórum de negócios
In Evernote, users upload 1G data for free in the month, and 10G data is charged. The charging model is one-size-fits-all. Low-level tools are free, high-level tools are charged. The premise of this sentence is that low-level users use low-level tools, and advanced users use high-level tools. But, think about it, those advanced users of keep who have eight-pack abs, big chests, practice once a day, are more professional than coaches, and use the advanced tools provided by keep? Money earned by profitable products "cross-subsidizes" preferential products. This approach must meet the following conditions: users are extremely business email list sensitive to the price of preferential products, but not sensitive to the price of profitable products. Otherwise, who do you say the product attracts? Keep's main product is "action courses", and after a period of user education, users become price-sensitive. This kind of course is free to students, and it is difficult to charge for it. There is a big push for free online courses. At this time, if you charge for it, users will definitely "Yah, what are you doing". How does keep use cross-subsidization? Need to add some price-insensitive products. There are some products that are inherently price insensitive. For example: physical goods (clothes, yoga mats), knowledge (explaining the principles of fat reduction and calorie gap), services (one-to-one training), etc. If these products are charged, users feel indifferent; if they are free, users feel that the merchants have intentions. Keep needs to expand his product dimension from price-sensitive "action lessons" to other price-insensitive ones - goods, knowledge, services.
Learn to make keep - how "philanthropists" grow wool content media
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salma akter

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